Topdanmark’s partnership with Coop was launched in 2017 under the name Coop Forsikringer fra Topdanmark. Coop is one of Denmark’s largest retail undertakings with 1.8 million members.
Topdanmark’s partnership with Coop was launched in 2017 under the name Coop Forsikringer fra Topdanmark. Coop is one of Denmark’s largest retail undertakings with 1.8 million members.
With high-frequency points of contact, both physically and digitally, Topdanmark considers retail in general, and Coop in particular, to be an ever more significant and customer relevant sales channel for insurances.
Coop Forsikringer is fully integrated into Coop’s ecosystem, digital platform and membership programme, and thus it supports Coop’s aim of offering the customers extra security through simple insurances at a fair price.
The members have access to eight different insurances: contents, travel, motor, house, accident (adults), accident (children), dog and cat insurance.
Coop members, who are customers with Coop Forsikringer, earn membership bonus points when purchasing insurances. They earn monthly bonus points as well as annual claim-free bonus points. That way, the members get the value of their membership confirmed on an ongoing basis.
We expect that membership bonuses for the customers with Coop Forsikring will surpass DKK 50m within the next five years. The customers can use their bonus points to shop for in all of Coop’s shops.
As a strong partner, Topdanmark supports Coop Forsikringer, with an independent website, development of insurance products exclusively for Coop members, as well as a 100% dedicated team of employees that gives advice, service and handles claims.
Visit the website www.coopforsikringer.dk (in Danish only)
In addition to this, the partnership collaborates closely on marketing and campaigns via Coop’s digital channels.
Coop’s focus on helping members combined with Topdanmark’s expertise in insurances is the foundation for an altogether unique collaboration. Based on the customers’ needs and together with Coop, we have developed digital insurance products integrated into Coop’s member universe and digital platform which makes it easy for the customers to get assistance when misfortune strikesKim Bøjesen PARTNER DIRECTOR, TOPDANMARK
Advice, products, sales, service and claims handling are handled by Topdanmark which has a dedicated department that deals exclusively with Coop Forsikringer. A large part is online, however, it is always possible to get personal advice and service, e.g. when a damage occurs.
on ensuring that Coop members have easy and fair access to financial security via a digital and customer relevant platform. In 2021, the collaboration was extended with another 5 years.
As customers with Coop Forsikringer, the members earn bonus points e.g. via monthly bonuses.
and we expect significant growth in the years to come.
Read our latest press release
Coop and Topdanmark sextuple the ambitions for Coop Forsikringer (in Danish only)