In Topdanmark, partnerships play an important strategic role. By developing solutions together with our partners and by entering into efficient distribution agreements, we ensure that Topdanmark reaches the right people with the right solutions. And together our businesses grow even stronger.
There is always a financial aspect in all our partnerships. However, the good partnership is equally about developing a common strategy and creating value in the long run. This is possible when we grow together and find solutions that match the partnership. So, we do not only provide insurances, but we also help develop our partner’s business and solve the customers’ challenges.
A partnership is always customised. All the businesses and associations, which we partner up with, have different needs and wants. Therefore, we often develop unique solutions with the individual partner based on the customers’ and members’ needs.
Due to our size and experience, we can easily scale and execute the partnership beyond the partner’s business. This way, we can continuously adapt our solutions, thus they match the requests of the partner and the customers. And while maintaining the high quality.
A partnership with Topdanmark can be interesting for many reasons. Surveys show i.a. that the partner’s customers become more satisfied with the partner when they get Topdanmark as their insurance company. So, the satisfaction level influences the entire business.
Our approach is always that we want to be equal partners and not just a supplier. We are best when working in the core of the partner’s business and develop solutions that match the partner’s channels and customer ecosystem. This way, we can apply the synergies in the best possible way, and we can to a greater extent create value in the long run.