• We have specialised and insurance-trained employees with a high level of specialist knowledge within sales, customer advice and claims handling for non-life insurance and pension
• Based on the customer’s pension- and insurance needs, we carry out a systematic review in order to give the customer an always up-to-date insurance coverage and the best possible experience 
• Professional advice with a focus on ensuring the risk-consciousness with the customer and reducing the number and scope of claims.
• We have competent investment professionals to give you one of the best returns in the business on your pension scheme

Tryg (incl. Alka Forsikring) is market leader in non-life insurance with a market share of 22.2%.

(Source: Insurance & Pension Denmark)

Topdanmark ranks number five among the commercial companies. 

(Source: Danish Financial Supervisory Authority)

Private

• We insure private households via our two brands, Topdanmark and Coop Forsikringer
• We offer market consistent non-life insurance products at competitive prices
• We sell our insurance policies via personal meetings, online meetings, by telephone or online, as well as via several collaboration partners
• We retain and attract profitable customers based on the good customer experience.

Commercial

• We insure Danish based SMEs and agricultural customers with both active and disused farms.
• Through close and attentive relations, we work to create safety and security and deliver more than just insurances.
• We are market-leading within agricultural insurance with a significant market share, as well as having a strong market position with the small and medium-sized enterprises. 
• We provide individualised insurance policies within both non-life insurance, life insurance, pension schemes and related services – always based on the customer’s needs.
• We meet and advise the customer via their preferred channel such as personal meetings with our certified insurance agents, by phone, through brokers and collaboration partners as well as on digital platforms.
• We make use of our claims experience to provide targeted and professional risk management advice, and we collaborate with our partners to develop new solutions.

• Our customers should receive the highest possible income from their pension. The activities of Topdanmark's fully integrated asset management are based on a long-term strategy which has secured high returns and favourable rates of interest for our customers.
• We manage our customers' savings without cost-increasing intermediaries. This ensures low investment costs.
• We offer both private and SME customers a comprehensive product range within life insurance and pension funds, which will help our customers in the event of illness, death and injuries
• We have launched Formålspension (Purpose Pension) in which all investments are subject to extended ESG requirements, including exclusion of e.g. companies producing, among other things, fossil fuel.
• We have a strong setup for prevention and early efforts to help customers who fall ill, before the illness develops into a servere and expensive situation for the customer, the employer and Topdanmark.
• We focus on personal and individual customer care, also for the small customers – and we are reviewed by independent research agencies and brokers in terms of customer satisfaction on an ongoing basis.