• We have specialised and insurance-trained employees with a high level of specialist knowledge within sales, customer advice and claims handling for non-life insurance and pension
• Based on the customer’s pension- and insurance needs, we perform a systematic review in order to give the customer an always up-to-date insurance coverage and the best possible experience 
• Professional advice with a focus on ensuring the risk-consciousness with the customers, and reducing the number and scope of claims.
• We have competent investment professionals to give your one of the best returns in the business on your pension scheme

Topdanmark’s market share was 16.1% and that makes Topdanmark the second largest insurance company in Denmark.

Tryg (incl. Alka Forsikring) is market leader in non-life insurance with a market share of 21.6%.

(Source: Danish Insurance Association)

Topdanmark ranks number five among the  commercial companies. PFA and Danica/PFA Pension dominate the market.

(Source: Danish Financial Supervisory Authority)

Private

• We insure private households via our two brands, Topdanmark and Coop Forsikringer
• We offer market consistent non-life insurance products at competitive prices
• We sell our insurance policies via personal meetings, online meetings, by telephone or online, as well as via several collaboration partners
• We retain and attract profitable customers based on the good customer experience.

Commercial

• We serve Danish based SME and agricultural customers with both active and disused farms

• We are market-leading within agricultural insurance with a significant market share, and approximately every sixth Danish business is a Topdanmark customer
• We provide individualised insurance policies within both non-life insurance, life insurance and pension schemes – always based on the customer’s needs
• We sell our insurance policies via personal meetings with our certified insurance agents, by phone, through brokers and collaboration partners as well as on digital platforms
• We make use of our claims experience to provide targeted and professional risk management advice, and we collaborate with partners in order to develop solutions

• We offer both private and SME customers a comprehensive product range within life insurance and pension funds, which will help our customers in the event of illness, death and injuries
• Our customers should receive the highest possible income from their pension. The activities of Topdanmark's fully integrated asset management are based on a long-term strategy which has ensured our custom-ers high returns and favourable rates of interest on policy-holders' savings.
• We manage our customers' savings without cost-increasing intermediaries. This ensures low investment costs.
• We focus on personal and individual customer service, and the result is evident in the customer satisfaction surveys made by an independent research agency – our customers have ranked us among the very best on the market